We’re on a Mission
to design uniquely beautiful pieces without luxury markups
We were fed up with choosing between minimalist designs, fast fashion and overpriced luxury brands.
We designed a sustainable timeless masterpiece that is functional and chic. So that you can effortlessly be your unique self for any occasion
say no to overpriced luxury tags
People expect to pay more for luxury.
And that makes some sense; exclusive products should cost a bit more, quality should come with a little higher price. However, having inflated prices on factory-made goods or charging people to fund over-sized advertising campaigns or costly middlemen is not how we do business. We have no markups. None. We give our cost savings directly back to our customers.
You will not pay extra for showrooms, and middlemen or just for a big name. We design in-house, work directly with the best manufacturers, and sell directly to you, cutting out the unnecessary costs and crazy markups.
sustainable at heart
We believe you don’t have to pick between fashion and sustainability. We’ve committed to designing cruelty-free statement pieces with sustainability in mind.
Each piece is a perfect presentation of imperfect materials- made by hand with pieces of mosaic tiles, stones and recycled metal.
On a mission to eradicate sexual violence
One in three women and one in six men will experience some form of sexual violence in their life. Discouragingly, only 5% of survivors make a formal report to the police. Sexual violence to put it simply is one of the most underreported crimes plaguing our nation.
10% of the sale of each purse go to fund the 24-hour telephone and TTY crisis line for women across Ontario who have experienced abuse. The Assaulted Women's Helpline has been providing support for women for over 30 years all across Ontario. They are one of the most vital services needed, especially in rural communities where crisis centres may not be easily accessible.
Meet the brain behinD the brand
Naeela Chopra had an audacious goal—to design for purpose. She started the brand Naeela in April 2019 because she could not find a clutch that was sustainable and elegant for a formal dinner.
Her quest to discover the world through the lens of different cultures has taken her across the globe. Her design inspiration comes from a wide spectrum of her travel adventures. Be it strolling the mosaic sidewalks of Lisbon or taking inspiration from the immense mausoleum of white marble, Taj Mahal. She creates unique pieces for the beautiful and daring souls who bring Naeela Designs' to the places they live, work and love. Naeela believes we can change the world with our efforts and our intentions — those small acts of kindness.
It is true: passion and purpose is our idea of true beauty.